SERVICES

MMG has the most in-house services in the industry, providing a centralized source for all aspects of your patient recruitment program. Creative, new media, research, and contact center teams are housed under one roof, so we can efficiently accomodate your program changes.

MMG’s service teams constantly work together creating cost efficiencies and shorter timelines for each aspect of your program. This means less worry and less expense for you.

MMG’s in-house services include:

• Protocol feasibility MMG provides analysis of design of protocols for planned patient enrollment activities. This analysis includes assessing special organizational and study needs, utilizing demographic and psychographic data to develop strategic plans, and ascertaining the resources required to achieve study goals.
  
  
• Site identification and pre-qualification Successful patient recruitment begins with strong and strategic site selection. Incorporating objective, verified access to the patient population significantly improves sites’ enrollment performance. In the United States, together with our partner, trialytics, MMG is leading a new approach to improving patient recruitment through site selection informed by electronic healthcare claims data. These data are more reliable than traditional site enrollment projections, because they are derived from healthcare claims directly from the medical office and pharmacy sources – not from site-reported estimates.
  
  
• Formative research MMG’s research team uncovers demographic, geographic, behavioral, and psychographic information on target audiences. We sculpt and test key messages and materials to ensure that they are appropriate and effective in recruiting potential study participants. Formative research helps assure that study messages are culturally sensitive, language-appropriate, easy to read, and that they convey complex and sensitive information simply and effectively.
  
  
• Creative development MMG’s award-winning creative staff and team of writers and editors produce an array of print, audiovisual, and electronic materials – print, radio and Web banner ads, public service announcements, Web sites, brochures, newsletters, fact sheets and more – to emphasize site awareness, educational information, drug promotion, patient recruitment, public awareness and corporate capabilities.
  
  
• New media (Web solutions) MMG’s new media department creates, designs, develops, hosts and administers Web sites for numerous government, non-profit and commercial clients. MMG’s development capabilities include full-service site architecture, multilingual collaborative sites, database development, secure database-backed Web applications and streaming video, audio and multimedia. Our competencies include full-service creative Web design and animation, and HTML, Perl, ASP and ColdFusion development.
  
  
• Advertising Each year, MMG negotiates and places millions of dollars of paid advertising on behalf of its clients at marked discounts to commercial rates. Further, MMG regularly obtains free public service announcements for clients – both efforts represent significant cost savings. MMG’s media buying specialists use a variety of tools that enable them to arrange the cost-effective placements targeted to well defined audiences – which translates into more patients and expedited patient accrual at a lower cost to the client. The media buying department also closely tracks media efforts and strategically alters them, switching mediums if necessary, to ensure that the most effective, least costly method is used to reach the largest possible audience.
  
  
• Community outreach MMG specializes in recruiting patients from distinct and diverse audiences, including older Americans, children and adolescents, and various racial and ethnic populations. MMG also has experience creating targeted campaigns (such as gender and age-specific campaigns) for educational outreach, awareness and clinical trial recruitment.
  
  
• Media relations Effective use of media can raise public awareness of a health condition, establish a corporation’s identity, and introduce new products and services. MMG is experienced in working with the media to achieve all of these objectives.
  
  
• Contact center MMG is one of the few firms of its kind with an in-house contact center staffed with educated, multilingual health information specialists trained in the specifics of each protocol they serve. We are recognized leaders in contact center support services for clinical study patient enrollment, first-line customer service, health information inquiries, information retrieval and materials disbursement.
  
  
• Site training and support One of the most critical resources MMG provides is assistance to study sites. MMG site assistance team members have expertise in working with study sites on disease-specific protocols to enhance the effectiveness of enrollment campaign outreach and support tactics.
  
  
• Participant retention MMG’s innovative enrollment efforts are mirrored by its equally creative and proven retention campaigns assuring that each study reaches its end goal. A retention program may include the following components: study branding, adherence support and appreciation items.