Breakthrough Patient Recruitment

: What You Hear When You Remember to Listen: HAWMC Day 30--The Recap

What You Hear When You Remember to Listen: HAWMC Day 30--The Recap

Managing Editor

So here we are. HAWMC has come to an end, and here at MMG, we managed to participate-in our own way-each day. It's been an interesting and rewarding experience to be a part of the activist community, if only for these 30 days. As we've posted each day, we've also been reading posts each day, learning more and more about people who face challenging diagnoses and may struggle to make their voices heard. It's wonderful to see how social media and a challenge like the Health Activist Writer's Month Challenge can make a difference.


Given that we are a business and not a person, each prompt made us think outside the box a bit to see how we fit in. What do we really understand about the patient populations we're reaching out to, and what else do we have to learn? After 30 days, we've learned a great deal-and we've learned that there's still a great deal to learn!


From our perspective, the most interesting prompts were the ones that asked people to get personal and share a little of themselves with a larger audience. This is the beauty of social media (and yes, sometimes it's what can get more than a little ugly about social media, too). But the only way we can be sure we're talking to patients in the right way and using the right words to do so is to ensure that we know who the patients are. We have to know their hurts and their sorrows. We have to know what makes them smile and what makes them cringe. This challenge has helped us to do that.


I think what anyone learns from an experience like this is how important it is to step outside of your own world, out of your comfort zone, and try to feel what others are feeling and see what others are seeing. On that note, we end our participation in the HAWMC challenge by sharing this video from the Cleveland Clinic. They ask us: What if you could see people's thoughts, feelings? Would it make a difference? I think it would.

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