Breakthrough Patient Recruitment

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Think [Past] Pink: The Not-So-Pretty Side of Pinkwashed Products

For decades, October has been decked out in pink in observance of National Breast Cancer Awareness Month. This has been an extremely successful campaign, reaching far beyond its original borders to worldwide recognition with pinked-out landmarks from the Eiffel Tower to the Sydney Opera House. However, what started with the greatest of intentions is being taken over by companies trying to sell a pink version of their product in "support" of breast cancer research, so much so that ther… [Read More]
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