Our business is to educate, motivate, and engage our target
audiences. The audience shifts depending on the project or
program on which we are working, but the goal remains the same. The
good news is we can leverage our resources and be hyper-targeted in
our efforts to reach that audience. But what makes them stop what
they are doing for a few minutes to listen to us? Why should they
listen to us and not someone else? Every day, those people we are
trying to reach with our messages…
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