Breakthrough Patient Recruitment

#DearMe Campaign Shines on International Women’s Day

This past Sunday was International Women's Day, and in celebrating that all women are uniquely fabulous, YouTube launched a project aimed at encouraging teenage girls to "recognize their strengths, embrace their passions and imperfections, and realize that when the going gets tough, it doesn't mean it's going to last forever." Dubbed #DearMe, the campaign features women sharing messages they wish they could pass along to younger versions of themselves.  In the weeks leadin… [Read More]

Health Literacy Month Sheds Light on Continued Need for Improvement

October is Health Literacy Month. This is the third year in a row we are talking about this topic on the Healthyist, and I wondered if I had anything new to say on the topic. As I began my research, I realized that of course I have more to say because health literacy is something that we must talk about again and again to assert its importance in the health communication and public health arenas. In particular, what stands out to me is that improving health literacy is NOT something… [Read More]

10 Tips for Pitching Health-related Stories to the Media

Getting coverage in a national media outlet doesn't just happen. It takes planning, preparation, persuasion, persistence, and in most cases, lots of patience.  Here are 10 tips to help you create a winning media strategy. 1. Determine your ultimate goal: Think about what you want the media coverage to achieve. Is it visibility for a new organization, service, or product? Participation in a clinical trial? With your goal in mind, identify your key audiences. Who are you tryin… [Read More]


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


MMG Headquarters
700 King Farm Boulevard
Suite 500
Rockville, MD 20850
+1-301-921-4405 (fax)
MMG Europe
Thremhall Park
Start Hill
Bishops Stortford
Hertfordshire CM22 7WE
+44(0) 1279 874463