Breakthrough Patient Recruitment

The Missing Women in Medicine

Women comprise over half of the U.S. population; yet, until 1993, approximately zero percent of government-funded medical research was required to examine the way many different ways in which women and men are affected by illness, medicines, chemicals, treatments and more. For too many years, medical recommendations were based on the assumption that male bodies are the model body. Now, Ketchum has been enlisted to help the FDA Office of Women's Health change this. Although two decade… [Read More]

Annual SCOPE Summit Spurs Enthusiasm for Clinical Research

Each year, the pharma and biotech industries' top thinkers migrate to Florida for the annual Summit for Clinical Operations Executives (SCOPE) Conference. Held in sunny Miami, this year was the 9th annual event; and judging from increased turnout this year, it was a smashing success. MMG is a proud sponsor of this event, and this annual pilgrimage is a great opportunity for us to reconnect with our fellow industry colleagues and hear about the latest developments, innovations, and th… [Read More]

Join Us in the “Rethink Research” Challenge

The current average cost of a wedding in the United States is $26,444. Beyond the expense, every year, couples invest months in meticulous planning-guest lists, table settings, floral arrangements, venues, catering, music, and countless other facets. After all of the carefully weighed decisions, intricate coordination and thoughtful details, imagine if only a few of your guests showed up. A similar experience is a daily occurrence for clinical research teams that work hard to give patie… [Read More]


The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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