Breakthrough Patient Recruitment

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Discrepancy Between Donations and Risk Sheds Light on Challenge of Raising Awareness

Raising awareness of health issues is a tricky business in the field of health communications. It's hard to execute and even harder to measure. Some organizations are better at it than others. Take, for example, the Susan G. Komen® organization and the Komen Race for the Cure. Its efforts to raise awareness of breast cancer have been so successful that it has given rise to a new term, "pink washing," which describes an organization that promotes a pink ribbon product that they just hap… [Read More]

Catapult Yourself into a Good Cause

Equality for girls and women makes a better planet for everyone. This is the idea behind Catapult, a crowd-funding platform dedicated to equality for girls and woman all over the world. Recognizing that philanthropic dollars allocated for causes inherent to girls and women are significantly less than the average amount of funds generated by other non-profit organizations and charities, Catapult aimed to make a change. Full disclosure: a dear friend of mine works for Catapult and helpe… [Read More]
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The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
We invite and encourage anyone interested in current public health and health communication trends and issues to join MMG's contributing bloggers in adding their voice to the ongoing discussion about how we can advance health, together.


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