Breakthrough Patient Recruitment

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The World’s Most Popular Sport is Also Good for Your Health

My love of soccer started in my hometown of Lima, Peru. From a young age, I spent hours playing and watching the game. Although I was passionate about all the tournaments and games, the most anticipated event was the one that came every four years: The World Cup. Despite other sports being more popular in some areas of the globe (namely, the United States), the World Cup never ceases to bring the world together in a way that few other events successfully can. But there was somethin… [Read More]

Marketers, Public Health Experts See Potential in World Cup 2014

This post first appeared as a blog post for the health communications blog, HealthComU, on July 7, 2014. It seems like just about everyone has World Cup fever. Despite often playing second (or third, fourth, or fifth) fiddle to more popular American sports, every four years, the World Cup manages to captivate millions. Inspired children strap on shin guards and give the game a try, while chants of "USA! USA!" echo across the country. This time around, the World Cup has attracted a … [Read More]
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The Healthy(ist) blog is a platform to share, learn about, and debate topics related to public and social health, scientific research, health communications, and behavior change.
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