Breakthrough Patient Recruitment

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Dove’s New Campaign Challenges Women to #ChooseBeautiful

Last month I received two emails from friends, within about 30 minutes of each other that both said pretty much the same thing: Dove did it again. My friends were referring to Dove's latest installment of its Dove® Movement for Self-Esteem, which launched in 2004 with the Campaign for Real Beauty. The latest campaign, called Choose Beautiful, includes a video shot in Shanghai, San Francisco, London, Sao Paulo, and Delhi. In each city, Dove's masterminds placed signs above side-by-side … [Read More]
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